Impact
An app that leverages the power of data and gamification to make an individual environmental impact feel tangible and important, and to connect users with a wider community.
Its such a drop in the bucket compared to what corporations do.
Maggie, 26
“
”
I feel like such a small piece of the equation that I don’t associate my actions with actual impact.
David, 31
“
”
One person doing something isn’t going to change the whole world.
Halle, 23
“
”
While my user group is made up of individuals who feel that climate change is an important issue, they feel frustrated about their individual ability to make a significant difference. This feeling of hopelessness impedes their desire to make lifestyle changes that would mitigate their own impact.
Users were asked to pin point moments in their day-to-day life when they felt most like their individual climate action was futile.
People who are passionate about the environment feel uninspired to make sustainable purchasing decisions.
Problem
Insights
How Hope & Doubt Affect Climate Mobilization: User Archetypes
The Most Effective Strategies for Inspiring Constructive Hope
Opportunities
View Process Book
Product Design, UI Design, Identity Design, Data Visualization, Art Direction
System
Impact
Its such a drop in the bucket compared to what corporations do.
Maggie, 26
“
”
I feel like such a small piece of the equation that I don’t associate my actions with actual impact.
David, 31
“
”
One person doing something isn’t going to change the whole world.
Halle, 23
“
”
While my user group is made up of individuals who feel that climate change is an important issue, they feel frustrated about their individual ability to make a significant difference. This feeling of hopelessness impedes their desire to make lifestyle changes that would mitigate their own impact.
Users were asked to pin point moments in their day-to-day life when they felt most like their individual climate action was futile.
People who are passionate about the environment feel uninspired to make sustainable purchasing decisions.
Problem
Insights
How Hope & Doubt Affect Climate Mobilization: User Archetypes
The Most Effective Strategies for Inspiring Constructive Hope
Opportunities
View Process Book
Product Design, UI Design, Identity Design, Data Visualization, Art Direction
An app that leverages the power of data and gamification to make an individual environmental impact feel tangible and important, and to connect users with a wider community.
System
Impact
Its such a drop in the bucket compared to what corporations do.
Maggie, 26
“
”
I feel like such a small piece of the equation that I don’t associate my actions with actual impact.
David, 31
“
”
One person doing something isn’t going to change the whole world.
Halle, 23
“
”
While my user group is made up of individuals who feel that climate change is an important issue, they feel frustrated about their individual ability to make a significant difference. This feeling of hopelessness impedes their desire to make lifestyle changes that would mitigate their own impact.
Users were asked to pin point moments in their day-to-day life when they felt most like their individual climate action was futile.
An app that leverages the power of data and gamification to make an individual environmental impact feel tangible and important, and to connect users with a wider community.
People who are passionate about the environment feel uninspired to make sustainable purchasing decisions.
Problem
Insights
How Hope & Doubt Affect Climate Mobilization: User Archetypes
The Most Effective Strategies for Inspiring Constructive Hope
Opportunities
View Process Book
Product Design
UI Design
Identity Design
Data Visualization
Art Direction
System