Impact
Pain
Opportunity
6:30AM
8:30AM
12:30pM
5:30pM
8:30pM
Community connection as catalyst for hopeful actions
Takes out trash, sees lines and lines of overflowing bins down entire block
Create and publicly share hopeful actions
Seeing disheartening/ negative news and current events
Visualizing the impact an individual has over time gives actions tangible results
Biking to work
Lifting the burden of discovery and vetting off of the user.
Constantly re-researching ethical brands while rushing at the store
Environmental damage feels collective, but responsibility feels personal
Orders lunch, it arrives in plastic containers + cutlery
An app that leverages the power of data and gamification to make an individual environmental impact feel tangible and important, and to connect users with a wider community.
Its such a drop in the bucket compared to what corporations do.
Maggie, 26
“
”
I feel like such a small piece of the equation that I don’t associate my actions with actual impact.
David, 31
“
”
One person doing something isn’t going to change the whole world.
Halle, 23
“
”
While my user group is made up of individuals who feel that climate change is an important issue, they feel frustrated about their individual ability to make a significant difference. This feeling of hopelessness impedes their desire to make lifestyle changes that would mitigate their own impact.
Users were asked to pin point moments in their day-to-day life when they felt most like their individual climate action was futile.
People who are passionate about the environment feel uninspired to make sustainable purchasing decisions.
Problem
Insights
How Hope & Doubt Affect Climate Mobilization: User Archetypes
The Most Effective Strategies for Inspiring Constructive Hope
Opportunities
View Process Book
Social phenomena–seeing others act or believing that collective awareness is rising.
01
Messaging that isn’t rooted in fear and doom, but rather inspires and uplifts the individual.
02
01
Community connection
Connecting individuals with a larger community of environmentally focused individuals, while visibly and publicly sharing their impact for all users to see
02
Data Driven Incentive
An app that tracks all of your sustainable purchases to make individual impact feel tangible and important
03
Product Vetting
A platform that takes the burden of discovery and vetting off of the user
01
False Hope
The belief that things will work themselves out, or a higher power will solve the problem.
02
Fatalistic Doubt
The complete resignation from any personal responsibility because of a total loss of hope.
03
Constructive Doubt
The concern that humanity won’t do enough to mitigate the effects of climate change, while still maintaining a sense of personal responsibility.
04 *
Constructive HOPE
The belief that humanity has the necessary tools, knowledge and collective desire to reverse climate change, and that every person's contribution matters.
*The most powerful motivator in change.
Product Design, UI Design, Identity Design, Data Visualization, Art Direction
System
Impact
Its such a drop in the bucket compared to what corporations do.
Maggie, 26
“
”
I feel like such a small piece of the equation that I don’t associate my actions with actual impact.
David, 31
“
”
One person doing something isn’t going to change the whole world.
Halle, 23
“
”
While my user group is made up of individuals who feel that climate change is an important issue, they feel frustrated about their individual ability to make a significant difference. This feeling of hopelessness impedes their desire to make lifestyle changes that would mitigate their own impact.
Users were asked to pin point moments in their day-to-day life when they felt most like their individual climate action was futile.
People who are passionate about the environment feel uninspired to make sustainable purchasing decisions.
Problem
Insights
How Hope & Doubt Affect Climate Mobilization: User Archetypes
The Most Effective Strategies for Inspiring Constructive Hope
Opportunities
View Process Book
Social phenomena–seeing others act or believing that collective awareness is rising.
01
Messaging that isn’t rooted in fear and doom, but rather inspires and uplifts the individual.
02
01
Community connection
Connecting individuals with a larger community of environmentally focused individuals, while visibly and publicly sharing their impact for all users to see
02
Data Driven Incentive
An app that tracks all of your sustainable purchases to make individual impact feel tangible and important
03
Product Vetting
A platform that takes the burden of discovery and vetting off of the user
01
False Hope
The belief that things will work themselves out, or a higher power will solve the problem.
02
Fatalistic Doubt
The complete resignation from any personal responsibility because of a total loss of hope.
03
Constructive Doubt
The concern that humanity won’t do enough to mitigate the effects of climate change, while still maintaining a sense of personal responsibility.
04 *
Constructive HOPE
The belief that humanity has the necessary tools, knowledge and collective desire to reverse climate change, and that every person's contribution matters.
*The most powerful motivator in change.
Pain
Opportunity
6:30AM
8:30AM
12:30pM
5:30pM
8:30pM
Community connection as catalyst for hopeful actions
Takes out trash, sees lines and lines of overflowing bins down entire block
Create and publicly share hopeful actions
Seeing disheartening/ negative news and current events
Visualizing the impact an individual has over time gives actions tangible results
Biking to work
Lifting the burden of discovery and vetting off of the user.
Constantly re-researching ethical brands while rushing at the store
Environmental damage feels collective, but responsibility feels personal
Orders lunch, it arrives in plastic containers + cutlery
Product Design, UI Design, Identity Design, Data Visualization, Art Direction
An app that leverages the power of data and gamification to make an individual environmental impact feel tangible and important, and to connect users with a wider community.
System
Impact
Its such a drop in the bucket compared to what corporations do.
Maggie, 26
“
”
I feel like such a small piece of the equation that I don’t associate my actions with actual impact.
David, 31
“
”
One person doing something isn’t going to change the whole world.
Halle, 23
“
”
While my user group is made up of individuals who feel that climate change is an important issue, they feel frustrated about their individual ability to make a significant difference. This feeling of hopelessness impedes their desire to make lifestyle changes that would mitigate their own impact.
Users were asked to pin point moments in their day-to-day life when they felt most like their individual climate action was futile.
An app that leverages the power of data and gamification to make an individual environmental impact feel tangible and important, and to connect users with a wider community.
People who are passionate about the environment feel uninspired to make sustainable purchasing decisions.
Problem
Insights
How Hope & Doubt Affect Climate Mobilization: User Archetypes
The Most Effective Strategies for Inspiring Constructive Hope
Opportunities
View Process Book
Product Design
UI Design
Identity Design
Data Visualization
Art Direction
Social phenomena–seeing others act or believing that collective awareness is rising.
01
Messaging that isn’t rooted in fear and doom, but rather inspires and uplifts the individual.
02
01
Community connection
Connecting individuals with a larger community of environmentally focused individuals, while visibly and publicly sharing their impact for all users to see
02
Data Driven Incentive
An app that tracks all of your sustainable purchases to make individual impact feel tangible and important
03
Product Vetting
A platform that takes the burden of discovery and vetting off of the user
01
False Hope
The belief that things will work themselves out, or a higher power will solve the problem.
02
Fatalistic Doubt
The complete resignation from any personal responsibility because of a total loss of hope.
03
Constructive Doubt
The concern that humanity won’t do enough to mitigate the effects of climate change, while still maintaining a sense of personal responsibility.
04 *
Constructive HOPE
The belief that humanity has the necessary tools, knowledge and collective desire to reverse climate change, and that every person's contribution matters.
*The most powerful motivator in change.
Pain
Opportunity
6:30AM
8:30AM
12:30pM
5:30pM
8:30pM
Community connection as catalyst for hopeful actions
Takes out trash, sees lines and lines of overflowing bins down entire block
Create and publicly share hopeful actions
Seeing disheartening/ negative news and current events
Visualizing the impact an individual has over time gives actions tangible results
Biking to work
Lifting the burden of discovery and vetting off of the user.
Constantly re-researching ethical brands while rushing at the store
Environmental damage feels collective, but responsibility feels personal
Orders lunch, it arrives in plastic containers + cutlery
System